Privacy policy

Privacy Policy
This Privacy Policy describes how NSMG SHOP (nsmgshop.com, the "Site", "we", "us"), operated by JINGTONGYANG GROUP CO., LIMITED, collects, uses and discloses your personal information when you visit or make a purchase from the Site.

Personal Information We Collect
Device information
- Examples: browser version, IP address, time zone, cookie information, pages and products you view, search terms, and how you interact with the Site.
- Purpose: to load the Site correctly for you and to analyse Site usage so we can improve it.
- Source: collected automatically through cookies, log files, web beacons, tags and pixels.
- Shared with: our processor Shopify and our analytics/advertising partners.
Order information
- Examples: name, billing address, shipping address, payment information, email address and phone number.
- Purpose: to fulfil your order, process payment, arrange shipping, send order confirmations and updates, communicate with you, screen orders for fraud and, where you have agreed, send you marketing.
- Source: collected from you.
- Shared with: Shopify, payment processors and the shipping carriers that deliver your order.
Customer support information
- Examples: the content of messages you send us and any photos you provide.
- Purpose: to provide customer support and handle returns, refunds and exchanges.
- Source: collected from you.

Minors
The Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at the email below to request deletion.

Sharing Personal Information
We share personal information with service providers that help us run the store and fulfil your orders, including:
- Shopify, which powers our online store: https://www.shopify.com/legal/privacy
- Payment providers that process your payment.
- Shipping carriers that deliver your order from our warehouse in China to you. This means your information is transferred outside your country of residence.
We may also share personal information to comply with applicable law, respond to lawful requests, or protect our rights. We do not sell your personal information.

Analytics & Advertising
We use Google Analytics to understand how customers use the Site: https://policies.google.com/privacy. You can opt out at https://tools.google.com/dlpage/gaoptout.
We may share information about your use of the Site, your purchases and your interaction with our ads with advertising partners (such as Google, Meta, Pinterest and X), directly or through cookies and similar technologies, where you have consented or as allowed by law.
You can opt out of targeted advertising by:
- Adjusting your cookie preferences in our cookie banner.
- Google: https://www.google.com/settings/ads
- Facebook/Meta: https://www.facebook.com/settings/?tab=ads
- Digital Advertising Alliance: http://optout.aboutads.info/
- Network Advertising Initiative: http://optout.networkadvertising.org/

Using Personal Information
We use your personal information to offer products for sale, process payments, ship and deliver your orders, provide customer support, prevent fraud, and keep you updated on new products and offers if you have agreed to receive them. You can unsubscribe from marketing emails at any time using the link in each email.

Lawful Basis (EEA and UK residents)
If you are in the European Economic Area or the United Kingdom, we process your personal information on the following bases: your consent; performance of our contract with you; compliance with legal obligations; and our legitimate interests, where these are not overridden by your rights.

Retention
We keep order information for as long as needed to fulfil your order and to meet our legal, tax and accounting obligations, unless you ask us to delete it where the law allows.

Your Rights
Depending on where you live (for example in the EEA, UK, or US states such as California), you may have the right to access, correct, delete or port your personal information, to object to or restrict certain processing, to withdraw consent, and to opt out of targeted advertising. To exercise these rights, email us at liyang19881021@gmail.com. We will not discriminate against you for exercising your rights. You may also complain to your local data protection authority.

Automated Decision-Making
We do not make decisions with legal or similarly significant effects based solely on automated processing. Our processor Shopify uses limited automated fraud prevention, for example a temporary denylist of IP addresses associated with repeated failed transactions (lasting a few hours) and of cards associated with those IP addresses (lasting a few days).

Cookies
We use cookies that are necessary for the store to work (such as cart, checkout and login cookies) and, where you consent, cookies for analytics, performance and advertising. Most cookies expire between 30 minutes and two years after they are set. You can manage or block cookies through your browser settings and our cookie banner; blocking some cookies may affect how the Site works. For more information, visit www.allaboutcookies.org.

Do Not Track
Because there is no consistent industry standard for "Do Not Track" signals, we do not change our data practices when we detect such a signal.

Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. The latest version will always be posted on this page.

Contact
For questions about our privacy practices, to exercise your rights, or to make a complaint, contact us:
Company: JINGTONGYANG GROUP CO., LIMITED
Address: Room 602, 6/F, Kai Yue Commercial Building, 2C Argyle Street, Mong Kok, Kowloon, Hong Kong
Phone: +86 178 0179 9980
Email: liyang19881021@gmail.com